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We work with CEOs and leadership teams to turn strategy into economic value, financial results, and real impact.

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50+

Growth Projects Delivered

What We Do

Our work is grounded in sustained experience across business and the public sector, spanning markets, regulation, organizational systems, and Arab society in Israel.

Ask
Listen
Analyze
Align
Connect
Lead
Win

Business Sector

Supporting private sector organizations through strategy, growth, and value creation.

Public Sector

Working with governments, local authorities, public institutions, and regulators to turn policy into execution.

Capital Advisory

Preparing companies for investment and capital raising, structuring equity and debt, and connecting them with the right funding partners.

Civil Society & Philanthropy

Partnering with civil society organizations and philanthropic foundations to build sustainable, impact driven strategy.

Why Maximize

What sets Maximize apart.

The GROWTH Model by Maximize identifies growth opportunities, plans and implements initiatives, and embeds sustainable organizational habits. It combines data analysis, strategic planning, practical execution, and continuous improvement together with an internal champion to achieve measurable and proven results.

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HABIT

Integrate the methodology into the organization’s routines to ensure sustained growth over time.

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WORK

Execute the plan in a practical and structured manner, guided by a skilled team, ensuring consistent and accurate implementation.

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RESEARCH

Conduct research and gather data to validate the potential, assess its scale, and identify relevant markets and business needs.

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TRACKING

Monitor progress and outcomes continuously, ensuring targets are met.

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ORGANIZE

Develop a clear action plan with quantitative and financial targets, in collaboration with the Owner from the organization, ensuring full commitment to execution.

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GAIN

Identify initial potential and growth opportunities.

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GAIN

Identify initial potential and growth opportunities.

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RESEARCH

Conduct research and gather data to validate the potential, assess its scale, and identify relevant markets and business needs.

*

ORGANIZE

Develop a clear action plan with quantitative and financial targets, in collaboration with the Owner from the organization, ensuring full commitment to execution.

*

WORK

Execute the plan in a practical and structured manner, guided by a skilled team, ensuring consistent and accurate implementation.

*

TRACKING

Monitor progress and outcomes continuously, ensuring targets are met.

*

HABIT

Integrate the methodology into the organization’s routines to ensure sustained growth over time.

What Our Clients Say

Turning challenges into breakthroughs. Together.

"Maximize didn’t just advise; they unraveled complexity and built momentum. The shift was immediateand it lasted."

CEO, Israeli Tech Incubator

"Maximize didn’t just advise; they unraveled complexity and built momentum. The shift was immediateand it lasted."

CEO, Israeli Tech Incubator

Partners

The People Driving Change

Hassan Towafra

Managing Partner
Previously CEO, Arab Society Economic Authority; Senior Deputy Director, Government Companies Authority, with earlier roles at the Israel Securities Authority and KPMG.

One thing to know about Hassan:
Hassan starts his day with a swim.

Hassan Towafra leads Maximize’s public sector practice.
With extensive senior government experience shaping national policy and driving large scale reforms, Hassan served as the top government official for Arab society from 2020 to 2025, leading Taqaddum, a 30 billion shekel national program that advanced coordination across government ministries and improved socio economic outcomes. He previously held senior roles at the Government Companies Authority, guided financial strategy for state owned enterprises, and managed major reform programs in the electricity and education sectors. He lectures in accounting and economics at Hadassah Academic College and serves on the Executive Board of the Bezalel Academy of Arts and Design.

Read More
@Hassan Towafra Contact Us

Salam Sharkiaa

Co-Founder
Former CMO at Globes, Marketing Manager at Coca Cola and Partner Communications

One thing to know about Salam:
Salam is a die-hard Maccabi Haifa fan

Salam leads Maximize’s business sector operations.
With nearly two decades of experience in Israel’s leading corporations across marketing leadership, growth strategy, business development and business excellence, Salam rose through the private sector and held senior executive roles. In these positions, he was responsible for some of Israel’s leading brands across multiple industries, including the services industry, consumer goods, media and communications.
In addition, Salam is a Director at the Tel Aviv–Yafo Municipal Economic Development Authority and a member of the Advisory Committee of the Education for Excellence Association.

Read More
@Salam Sharkia Contact Us

Meet the Team

Wafa’a Eben-beri

@Wafa

Strategic Programs Manager

Wafaa brings over13 years of leadership in social impact, public policy and strategy across McKinsey & Company, government, and civil society. She previously served as Head of Government Policy at the Economic Development Authority for Minorities, where she led national initiatives to increase labor market participation for minority women. Earlier in her career, she was the first and youngest woman to lead the volunteer center at AJEEC, managing a team of 70 and helping the organization secure the President’s Award for Excellence. Wafaa specializes in bridging complex policy with institutional change.

Wafa’a Eben-beri

@Wafa

Strategic Partnerships Manager

Wafaa is an Obama Foundation Scholar and strategic programs manager with more than fourteen years of experience in social impact, public policy, and civil society. She previously led government policy at the Economic Development Authority for Minorities and managed large teams and volunteer programs with national reach. Her leadership has earned national recognition including awards from Ben Gurion University, President Rivlin, and listings in the forty under forty rankings. Wafaa is committed to advancing employment and equity for minority communities in Israel.

Saja Kabaha

@Saja

Project Manager, Private Sector

Saja Kabaha is a project manager with extensive experience in the global tech arena and a focus on innovation and strategic partnerships. At the British Embassy in Tel Aviv she led the Arab tech portfolio and strengthened international collaboration. She previously served as Chief of Staff and led external relations at Intel, earning the Global Diversity Inclusion and Impact Award. She is also the founder of Seeratech, a leading Arabic speaking women led podcast on technology and innovation.

Saja Kabaha

@Saja

Project Manager, Private Sector

Saja Kabaha previously served as External Relations Manager and Chief of Staff at Intel and later led the Arab tech portfolio at the British Embassy in Tel Aviv. She is a program and project leader with extensive experience across global and local tech ecosystems, leading complex cross sector initiatives and building strategic partnerships at the intersection of technology and social impact. During her time at Intel she was recognized with the Global Diversity Inclusion and Impact Award. She is also the founder and host of Seeratech, a leading Arabic language podcast on technology and innovation..

Mai Zaknun

@Mai

Project Manager, Civil Society

Mai holds a BA in Philosophy, Economics, and Political Science from the Hebrew University of Jerusalem. At Maximize, she supports a variety of civil and social programs, working closely with teams to help them grow and succeed.

Mai Zaknun

@Mai

Project Manager, Civil Society Sector

Mai holds a BA in PPE from the Hebrew University of Jerusalem. She has experience working with a range of stakeholders from different sectors and supports cross team collaboration with focus and reliability. In her free time she teaches Arabic to non native speakers. Mai holds a BA in PPE from the Hebrew University of Jerusalem. She has experience working with a range of stakeholders from different sectors and supports cross team collaboration with focus and reliability. In her free time she teaches Arabic to non native speakers.

Fatima Abbas

@Fatima

Project Manager, Public Sector

Fatima Abbas has extensive experience in the public sector, spanning roles in organizations such as Maoz, The Joint, Rothschild, Alfanar, and others. She is a senior leader in social and economic programs with deep expertise in strategy and partnership development, and has led major initiatives across public, private, and philanthropic sectors, with a focus on employment and entrepreneurship. She also mentors professional teams, lectures in academia, and facilitates groups at Tel Aviv University, advancing social change and inclusive growth.

Fatima Abbas

@Fatima

Project Manager, Public Sector

Fatima Abbas is a senior leader in social and economic programs with extensive experience in strategy and partnership development. She has led major programs across public, private, and philanthropic sectors and specializes in employment and entrepreneurship initiatives. Fatima mentors professional teams, lectures in academia, and facilitates groups at Tel Aviv University. Her work focuses on social change and inclusive growth.

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Research and tools designed for leaders who need clarity, speed, and measurable outcomes.

Maximize Capsules

In-depth analyses with trends, forecasts, and strategies, including insights from emerging markets.

Case Studies

Real-world stories of challenges solved, strategies applied, and impact delivered across industries.

Executive Summaries

Concise briefs that distill key insights for faster, smarter decisions.

Maximize Charts

Visual roadmaps and sector data that turn complexity into clarity.

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